Mobile app development is becoming more popular throughout the world. Now a days all sorts of businesses are developing mobile apps to acquire new customers into their business to increase revenue. Here some tips that help you build a successful user acquisition strategy.
Create an app that helps users solve a problem
If you are planning mobile app development, you should concentrate more on building a product that solves customer problem. If your app solves user problem, users are more likely to like the app. If your app doesn’t solve problem of people and doesn’t make their lives easy, it is very difficult to convince user to download the app.
See some of the apps like Duolingo and Uber. Duolingo helps people to learn a foreign language without going institutions or coaching centres. On the other hand, Uber helps people cab from anywhere of the city. Both these apps solve real problems of the people, so they became popular virally.
Read More: Top Mobile App Development Trends in 2016
Make the most of the Freemium modal
If the application sounds good in its price, people intentionally download it from the app store. So you can go with Freemium model. Make the core features of your app free in order to adopt this model. You can make money from in-app purchases or ads.
Create a referral program
Referral program is one of the best ways to attract new users. You can ask users to refer your app to their friends, for which you should reward them with real money, offer them credits, free premium features, and access to exclusive content, etc.
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