Even though you developed the world’s greatest mobile app, until you effectively introduce it to users, it will never succeed. Obviously, mobile app requires marketing and advertising, it can be burden in terms of cost, especially if your mobile app is targeting new market. So how you can have marketing and promotional support your mobile app needs. We have developed many successful mobile apps, we have good experience in helping our clients by promoting their mobile apps, which has made us an emerging mobile app development company in Atlanta. Here are some of the important tips we are sharing with you to help you promote your app:
Know targeted audience for your app:
You need to find whether your application is attractive for teenagers or adults? Or it is for wine drinkers or farmers or travellers? You need to identify the audience, sharpen your marketing message accordingly, and analyse their ever changing ever.
Build a SEO-Optimized Website:
Before you launch your mobile app, you should build a website for marketing and promotion of the app. This you can get from the WordPress website builder platform. Your content should include photos and a description of your mobile app, latest updates and other information about the app. Basically WordPress is a blogging platform. You can use your blog to post latest news, images and information about your products or services and also you can link it your other related blogs where your targeted users frequently visit. And also you can create the search engine value for your website.
Facebook business page is free to create, which you can be linked to your website. You can share latest updates, announcements and events you can publish on your website. People can find your Facebook page on your website and like and share your posts. Your Facebook page design should be attractive then only you can get followers and achieve more likes on Facebook. When your audience’s number is increasing, you can promote aggressively.
Twitter is also one of the best ways to promote your app. You can also create pages for your product or service here. You can use Twitter to find and connect with a particular audience by using hashtags, which are words or phrases presented with hash or pound sign (#). The hash tag can be used to help users to find the message or particular information and you can also use it to identify the users who are more important to your app or business.
LinkedIn is an extremely better way to connect with professionals, enterprises and companies. You can have the attention of targeted professionals, companies or organization using LinkedIn. In LinkedIn, there are several groups and forums that you can join to promote your app among targeted professionals of several industries.
You can write a press release for your app and send it to the press release websites or targeted news media sites. Some of the websites are available for free and some sites cost. You should use both to get top benefits. You can send your press releases to targeted newspapers, websites and trade magazines, they are always looking for relevant content for the readers. It is important to make sure that the content is well written and contains real- news, not just hype about your app or company. This will help your website get better position in Google Search Engine.
YouTube and Video Marketing:
YouTube videos are one of the best ways to promote your product on search engine, but you should create interesting and exciting videos related to your product. Your app’s video and description should be catchy and attention-grabbing. Many people prefer to see videos more than reading the blogs/articles to get information they required. Create YouTube videos for your app, it is easy to understand about your app for users.
Effective Communication using Solid Content Materials:
You should focus to make sure your mobile application is attractive in design, images and content through which you can attract more people to your app. When you create an app video, you need to regularly post it on the website and also on social media sites like Pinterest or Instagram. If yours creative effort is effective, you can increase users to your app.
Submit your app to App listing Directory:
You can submit your app details to many app directories. Based on the category, platform support, services and reviews, you can list your app on the directory. Every directory has its own entity to show your app on the app store. You should have a look on the terms and conditions and based on that you can choose which is better for your app.
Ask your users to submit reviews:
App with quality products (or services) helps to get better app reviews, which you can use to increase users to download your app from the app store. Most of the people see app reviews before downloading any app from the app store. Ask your users to provide reviews about your mobile application.
Want to develop a Mobile Application with marketing Support?
We at FuGenX technologies LLC are a Deloitte award winning mobile app development company in North Carolina. We developed and delivered mobile apps like Xentelife, Praxair, Big Basket, Zombfense and Circle Chat on various platforms like iOS, Android, Blackberry and Windows.
Please reach us at www.fugenx.com to get free quote first and great service next.